5 Things You Didn’t Know About The Museum of Broadway

By Peter Bialkowski, Guest Editorial

Times Square is one of New York City’s biggest attractions of all time. It is home to restaurants, museums, hotels, and much more. It’s also right in the heart of the Broadway Theater District home to forty-one Broadway theaters. One of the Theater District’s newest attractions is The Museum of Broadway, located on 45th Street. Since its opening in November, The Museum of Broadway has welcomed thousands of guests, hosted special events, and most importantly, immersed theatre lovers into the world of Broadway.

Created by the founder of the award-winning experiential agency Rubik Marketing, Diane Nicoletti, and two-time Tony Award-winning producer, Julie Boardman, the experiential attraction highlights over 300 years of Broadway history, from its inception in the 1700s to the present day. Not a traditional or pop-up museum, it features authentic costumes, recreated sets, interactive photo-ops, and more. The Museum of Broadway is one spot you won’t want to miss the next time you’re in Manhattan. Here are five things you may not know about The Museum of Broadway!

VIP Tours

While the museum is traditionally a self-guided experience, there are Brand Ambassadors stationed in certain areas to answer questions, take pictures, or just discuss Broadway! However, there are also special VIP tours that’ll bring your experience to the next level. An expert Brand Ambassador will lead your group through each exhibit, giving you an extra special visit. You can reach out to museumvip@broadwayplus.com to learn more about VIP tours.

Free programming

Since opening, the museum has hosted several events including album releases, cast talk-backs, and more. Notably, they hosted a “Breakfast on Broadway” series that featured conversations with the casts from SIX: The Musical, and Bring in Da Noise, Bring in Da Funk, which featured a talk-back with the casts while enjoying breakfast foods! Open to the public, some other past programs include an album release party for KPOP on Broadway, and “Queer Broadway” – An evening discussion with James T. Lane and J. Harrison Ghee. To learn more about past and upcoming free programming, sign up for the museum’s mailing list or follow their social media pages at @museumofbroadway

Giveaways

Visiting the museum not only gives you an opportunity to learn about Broadway, but it can actually win you free tickets! If you post any picture from your tour and tag the museum on any social media platform, you are automatically entered into a lottery to win two free tickets to a Broadway show of your choice and a pre-show dinner for two at the Hunt and Fish Club on 44th Street! Tag @museumofbroadway on Instagram, Facebook, Twitter, or TikTok to enter!

Private Events

Collaborating with caterers, Broadway marketing agencies, and more, the museum offers corporate or private buyouts. Not only can you rent out the entire museum, but you can also rent the private studio space and special exhibit room, which is great for parties, receptions, talk-backs, and more. Download the museum’s brochure to learn more about private events or email events@themuseumofbroadway.com.

Special Discounts

While the standard price for a ticket is $39, the museum offers discounts on select days of the week. From Monday through Thursday, student and senior tickets are available with valid IDs. Student tickets are priced at $29 and seniors (65 and over) at $32. There is also matinee pricing on Wednesday afternoons from 12:30 to 4:30 pm. $25 tickets are also available on the first Tuesday of every month. However, the museum’s newest discount involves special flyers handed out at certain Broadway theaters. If you are seeing a show, make sure to catch a Museum of Broadway flyer that features a 10% discount on the back. All you need to do is bring it to the museum’s information desk and claim your discounted ticket. A portion of all ticket sales go to BroadwayCares/Equity Fights AIDS.

The Museum of Broadway is New York’s only museum that celebrates Broadway. Great for theater beginners, experts, and everyone in between, the museum is a great place to be engaged, educated, and inspired on all things Broadway.