“The web is this really messy, chaotic place full of entertainment properties, fans, marketers, journalists, all coexisting together. And just like any real place, it’s full of tension, joy, and all the other stuff that makes for interesting stories—which is why it’s a great place to make theatre in new ways.”

“‘Ratatouille: The TikTok Musical’ is a case study that provides two approaches to online theatre-making, the perfect dichotomy in which to examine how we connect with an audience in the infinite abyss of the internet, and more specifically TikTok.”

“While most productions big and small across the country did cancel or postpone, unlike Broadway or the West End’s ominous shuttering, a few productions in Korea have remained open. Korea’s approach elucidates hints of what the Broadway community should expect, or perhaps demand, from theater owners, audiences, producers, and marketing in order to move forward together.”