Spotlight

Stories that deserve your attention

Observations OnStage Blog Staff Observations OnStage Blog Staff

How Theatre Producers Can Use Alternative Marketing Activations to Build Brand Awareness

“You’re asking the wrong question if you’re trying to replicate the “live theatre experience” over digital spaces. Instead, ask how does my audience engage with my show’s brand outside of the two hours they’re in the theater (if they ever even see it in person)? How can I extend my show’s brand to different formats I haven’t yet considered or explored?”

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Streaming OnStage Blog Staff Streaming OnStage Blog Staff

Looking to Stream Some Good Theatre? We've Got Some Suggestions

“Since it will be quite a while until such things will be available again, we’ve decided to provide you with a weekly programme full of cultural highlights happening online. Some shows/exhibitions are available for a very short time, some are obtainable for longer periods, so always be sure to check out the dates.”

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Broadway OnStage Blog Staff Broadway OnStage Blog Staff

Will Theatres Rely on Drones for Cleaning? They Just Might

“When Broadway and other theatre communities resume operations, thorough cleanings before and after performances are going to become a required practice. Theatre owners might have to rely on new methods to make sure their spaces are as clean as possible. One company might have the solution - cleaning by drones.”

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Tony Awards Christopher Peterson Tony Awards Christopher Peterson

Missing the Tonys? Don't Want to Watch 'Grease'? A Youtube Playlist Has Got You Covered

Reaction to the news that CBS will air a ‘Grease’ sing-a-long version hasn’t gone over well with theatre fans. Many were hoping the network would replace the delayed award ceremony with something that celebrates the theatre industry better than Grease. Thankfully, there are other ways we can celebrate what would have been Broadway’s biggest night and a New York-based choreographer has put together something quite unique.

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